On The Beach Magazine is a full-sized, full-color magazine devoted to the interests of the general tourist in Myrtle Beach. The hardcover version is placed and maintained year-round in the hotel rooms and condominiums of the greater Myrtle Beach area. The same magazine is given away free as a softcover version in the busy summer months. On The Beach was first published in 1978.

The complete On The Beach rate card with ad specifications is available as a .pdf .